Sightseeing spots

Matsuyama Area

Matuyama Area Map Dogo Hot Spring Matsuyama Castle Ishite-ji Tobe-yaki Pottery Traditional Industrial Art Museum Omogokei Gorge Iwayaji Temple Kuma Ski Land Tobe Zoological Park of Ehime Pref

Matsuyama has been developed as a castle town, and now it is the busiest city in Ehime Prefecture. There are many places you must visit, such as authentic "Dogo Onsen" hot spring and Matsuyama Castle. There are direct international flight services between Matsuyama and Seoul (South Korea), and Shanghai (China).

Matuyama City Map Dogo Onsen hot spring Main Building Matsuyama Castle Dogo Haikara Dori Shopping Arcade Botchan Ressha Street Car Botchan Karakuri Dokei Clock/ Footbath Ishite-ji Temple Masaoka Shiki Memorial Museum Sakano Ueno Kumo Museum Okaido/Gintengai Shopping Arcades Iyotetsu Takashimaya Department Store Mitsukoshi Department Store Emiful MASAKI

Dogo Onsen hot spring Main Building

Dogo Onsen hot spring Main Buildin

Dogo Onsen hot spring Main Buildin

Dogo Onsen, the oldest hot spring in Japan, is proud of its 3,000-year history. The Main Building, the symbol of Dogo spa resort, completed in 1894 (designated as an Important Cultural Property) is surrounded by many hotels and traditional Japanese-style inns and shopping arcade, and allures many residents and tourists into the bath. The three-storied timber structure is said to be a model of the bathhouse of the gods in the film "Spirited Away" by Hayao Miyazaki. It was also given three stars in the Michelin Guide 2009. Take a bath, and relax in cotton yukata, kimono-style bathrobe in a spacious room or a private room. Yushinden is the bath exclusive to the Imperial Family, which is only one of its kinds in Japan (allowed to take a look). See below for the fees.

Address/ 5-6 Yunomachi Dogo, Matsuyama
Telephone/ 089-921-5141
Hours/ Kami-no-yu 1st floor 06:00 - 23:00 (Ticket window closes at 22:30), Kami-no-yu 2nd floor 06:00 - 22:00 (Ticket window closes at 21:00), Tama-no-yu 2nd floor 06:00 - 22:00 (Ticket window closes at 21:00), Tama-no-yu 3rd floor private bathhouse 06:00 - 22:00 (Ticket window closes at 20:40), Yushinden (observation) 06:00 - 21:30 (Ticket window closes at 21:00)
Open/ 7 days week (except one day off in December)
Admission/ ¥410- for Kami-no-yu 1st floor, ¥840- for Kami-no-yu 2nd floor, ¥1,250- for Tama-no-yu 2nd floor, ¥1,550- for Tama-no-yu 3rd floor private bathhouse, and ¥260- for Yushinden observation (free if you pay for Tama-no-yu)

Matsuyama Castle

Matsuyama Castle

Matsuyama Castle

The castle, originally built on Katsuyama Hill (132m) in 1627, is one of the 12 surviving castles built before Edo Period (1603 - 1867), although the donjon was re-built in 1854 after the fire struck by lightening. 21 building structures including the donjon were designated as the Important Cultural Properties. You can go up to the hilltop square by ropeway or chair lift. The "ropeway street" at the bottom of the hill is lined with strings of retro-flavored shops on both sides.

Location/ 1 Marunouchi, Matsuyama
Telephone/ 089-921-4873
Hours/ 09:00 - 17:00 for the donjon (until 17:30 in August, until 16:30 from December - January) Entrance closed 30 minutes before the donjon closes.
Closed/ the donjon closes December 29
Admission/ the donjon ¥510-, and round trip by ropeway or chair lift ¥510-

Matsuyama Castle

Dogo Haikara Dori Shopping Arcade
(retro-flavored street)

Dogo Haikara Dori Shopping ArcadeL-shaped shopping street, extending 250m, starts from Dogo-Onsen Station to Dogo Onsen Main Building. Well-known shops and souvenir shops sell the local sweets and traditional arts and crafts, and cafes and restaurants are ready to serve you. It is fun to stroll after the bath.

Location/ Yunomachi Dogo, Matsuyama
Telephone/ 089-931-5856 (Dogo Shopping District Promotion Association)
Hours/ Depends on each shop.   Closed/ Depends on each shop.

Botchan Ressha Street Car

Botchan Ressha restored Street CarA steam locomotive used to run throughout Matsuyama for 67 years from 1888. It is a diesel-powered street car restored in 2001. The townscape with the classical street car with steam from the smoke generator is sure to bring a sense of nostalgia. (Service daily from Dogo Onsen Station to the city center.)

Telephone/ 089-948-3323 (Iyotetsudo Transportation section)
Service/ 7 days week
Fare/ ¥500 per ride

Botchan Karakuri Dokei Clock/ Footbath

Botchan Karakuri Dokei Clock/ FootbathPuppets modeling after the main characters of the novel called “Botchan” by Natsume Soseki appear and dance every hour to tell the time at the top of the clock tower at the entrance of the Dogo Shopping Arcade. Enjoy hot footbath at the old cauldron next to the clock tower.

Location/ Yunomachi Dogo, Matsuyama
Telephone/ 089-948-6556 (Matsuyama City Industrial Promotion Section)
Hours/ Footbath opens 06:00 - 23:00, Botchan Karakuri Dokei Clock operates 08:00 - 22:00 (There may be some exceptions.)
Operation/ 7 days week   Admission/ free

Ishite-ji Temple

Ishite-ji TempleFifty-first temple out of “88 Pilgrimage Journey in Shikoku”, the religious trail by the famous Buddhist monk Kobo-Daishi to seek spiritual peace. Ishite-ji temple was founded in 728. The Niomon gate, or Deva gate, completed in 1318, is a National Treasure. There are many Important Cultural Properties such as the three-storied pagoda and the five-storied stone stupa.

Address/ 2-9-21 Ishite, Matsuyama
Telephone/ 089-977-0870
Visit and pray anytime.

Masaoka Shiki Memorial Museum

Masaoka Shiki Memorial MuseumMasaoka Shiki, born in Matsuyama, is a haiku poet, or 17-sillable verse, and is called the "Father of Modern Japanese Haiku Poetry". Many of his hand-written manuscripts are displayed to introduce his life and work.

Address/ 1-30 Dogo Koen, Matsuyama
Telephone/ 089-931-5566
Hours/ 09:00 - 18:00 (until 17:00 from November - April) Entrance closes 30 minutes before the door closes.
Closed/ Monday (or Tuesday if Monday is the national holiday), the day after holiday, December 29 - December 31
Admission/ ¥400

Sakano Ueno Kumo Museum

Sakano Ueno Kumo MuseumThe themed museum based on the historical novel “Sakano Ueno Kumo” by Shiba Ryotaro was opened in 2007. The book depicts the Meiji Era through three characters born in Matsuyama; Akiyama Yoshifuru, Akiyama Saneyuki and Masaoka Shiki. The building was designed by Ando Tadao, a world famous architect.

Addressn/ 3-20 Ichiban-Cho, Matsuyama
Telephone/ 089-915-2600
Hours/ 09:00 - 18:30 (Entrance closes at 18:00)
Closed/ Monday (or Tuesday if Monday is the national holiday)
Admission/ ¥400

Top of page


Iyotetsu Takashimaya Department Store

Iyotetsu Takashimaya Department StoreThe largest department store in Shikoku in terms of floor space. Iyotetsu Takashimaya offers the top brand items at home and abroad, as well as broad selection of sophisticated items. Why don't you take a Ferris wheel ride at the roof of the department building to enjoy the panoramic view of Matsuyama.

Address/ 5-1-1 Minato-Machi, Matsuyama-City
Telephone/ 089-948-2111
Hours/ 10:00 - 19:30(Restaurants open 11:00 - 22:00, Ferris wheel operates 10:00 - 22:00)
Closed/ January 1

Mitsukoshi Department Store

Mitsukoshi Department StoreMitsukoshi has a variety of selection of famous confections and deli shops, brand items and popular fashions, as well as daily sundries in good taste collected throughout the nation. Mitsukoshi is one of the oldest department stores, and they are very strong at selecting merchandise with style appreciated by wider age groups. They also have a good selection of local products.

Address/ 3-1-1 Ichiban-Cho, Matsuyama
Telephone/ 089-945-3111
Hours/ 10:00 - 19:00   Closed/ January 1

Okaido/Gintengai Shopping Arcades

Okaido/Gintengai Shopping Arcades

The largest shopping and entertainment streets in Ehime. Boutiques, variety stores, amusement facilities, cafes and restaurants stand along the streets. Saturday open markets are held here to enjoy summer evening.

Location/ Minatomachi, Okaido, Matsuyama
Hours/ Depends on each shop.
Closed/ Depends on each shop.



The largest shopping mall in Shikoku in terms of the floor size was opened in 2008. The shopping complex has some 190 shops including a super market, specialty shops, cafes and restaurants, amusement and entertainment facilities, electronic appliances, and DIY center.

Address/ 850 Tsutsui, Masaki-Cho, Iyo-Gun   Telephone/ 089-984-2111
Hours/ Shopping mall open 09:00 - 21:00 (Depends on each store.)   Open/ 7 days week

Top of page

Make side trips to…

Omogokei Gorge

Omogokei Gorge60km away from Matsuyama, at the foot of Mt. Ishizuchi, the highest mountain (1982m) in western Japan, Omogokei Gorge extends about 8-km long. Under the canopy of virgin forest, fantastically shaped rocks, waterfalls, and ravines with towering cliffs are scattered, and the gorge is designated as one of the most beautiful scenic spots in Japan. People also revel in the colorful autumn leaves.

Location/ Omogokei, Kumakougen-Cho, Kamiukeana-Gun
Telephone/ 0892-21-1111 (Kumakogen-Cho Tourism Planning section)

Iwayaji Temple

Iwayaji TempleThe temple was founded in 815 and the principal Buddhism image is the mountain itself, whose legend said that Kobo-Daishi, one of the most famous Buddhist monks, contained a stone statue of Buddha. There are some other legendary spots such as “Seriwari Zenjo”, or the ascetic training place for Kobo-Daishi, and “Ana-Zenjo”, or the place where the holy water springs. This is the 45th temple out of 88 Pilgrimage.

Address/ 1468 Nanatori, Kumakogen-Cho, Kamiukena-Gun
Telephone/ 0892-57-0417

Tobe-yaki Pottery Traditional Industrial Art Museum

Tobe-yaki Pottery Traditional Industrial Art MuseumTobe, adjacent town of Matsuyama, is noted as a pottery town with its 230-year history throughout the county. The museum exhibits historical works and records, and displays and sells the products made by local potteries.

Address/ 335 Oominami, Tobe-Cho, Iyo-Gun
Telephone/ 089-962-6600   Hours/ 09:00 - 17:00   Open/ 7 days week   Admission/ ¥300

Tobe Zoological Park of Ehime Pref

Tobe Zoological Park of Ehime PrefLocated near the suburbs of Matsuyama (roughly 10 km south of the city center.), the Tobe Zoo is the largest zoo in Shikoku with roughly 500,000 visitors ever year. It is famous for being the only zoo in Japan where you can see African elephants together with their children. It also is home to penguins and oriental small-clawed otters with exhibits where you can see them swimming from below. The zoo is filled with numerous attractions for visitors to enjoy.

Address/ 240 Kamiharamachi, Tobe-cho, Iyo-gun
Telephone/ 089-962-6000
Open Hours/ 9:00 to 17:00 (Entry closes at 16:30)
Closed Dates/ Every Monday (If Monday is a Holiday then the park will be open), Year-end and New Year holidays (December 29th till January 1st)
Entry Fee/ Adult (18~64) 460 yen, Adult (65 or older) 100 yen, Children (6~17) 100 yen, Infant (6 or younger) Free

Top of page

Ski Resort

Kuma Ski Land - Ski and Snow Board Gelande

Experience the best ski resort in Kumakogen, adjacent town of Matsuyama. Only 50 to 90 minutes drive from the city center takes you to the ski slopes, excellent for both beginners and experienced. We are proud to offer you the best services and the best equipment rental.

Location/ 754-60 Otzu, Higashi-Myojin, Kumakogen-Cho, Kamiukena-Gun
Telephone/ 0892-21-0100
Season/ late November - March
Hours/ 09:00 - 22:00 in December (until 24:00 on Wednesday & Saturday)
Open/ 7 days week

Kuma Ski Land - Ski and Snow Board Gelande

Price on the page is adult rate.